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May 6, 2023
Nishit Asnani
Tame even the wildest sales objections with our fun and snappy guide! Unleash your inner sales hero and turn objections into golden opportunities.

Greetings, fellow sales adventurer! Are you ready to embark on a thrilling quest to conquer the realm of objection handling and transform yourself into a fearless sales hero? Join us as we reveal the secrets to slaying sales dragons, turning objections into golden opportunities, and winning the hearts of even the most skeptical customers. So grab your sword (or pen) and let's get started!

What's objection handling?

In the epic world of sales, objection handling is like a rite of passage that separates the novices from the true sales warriors. Why? Because your ability to address customer concerns and doubts can be the difference between a lost deal and a triumph that echoes through the halls of Sales Valhalla.

Identifying the Types of Objections

To defeat your foes, you must first understand them. Let's explore the most common sales dragons you might encounter:

Price objections

Ah, the dreaded price objection—when your prospect claims your product or service is just too expensive. Fear not, for 58% of prospects who complain about the price are actually willing to buy if their concerns are addressed!

Price objections occur when a prospect expresses concern about the cost of a product or service. Salespeople can identify price objections by listening to comments such as "it's too expensive" or "I can't afford it". To overcome price objections, salespeople can:

  • Emphasize the value of the product or service and how it can save the prospect money in the long run.
  • Offer payment plans or financing options.
  • Demonstrate how the product or service can generate a return on investment.

Product objections

These sneaky dragons manifest as doubts about your product's features, quality, or relevance. Your mission is to showcase the value and benefits of your offering, making it impossible to resist.

Product objections occur when a prospect has concerns or questions about the product or service being offered. Salespeople can identify product objections by listening for comments such as "I don't think it will work for me" or "I'm not sure it's the right fit". To overcome product objections, salespeople can:

  • Highlight the unique features and benefits of the product or service.
  • Share success stories or case studies of how the product or service has helped similar customers.
  • Address any concerns or objections directly and offer solutions.

Timing objections

Procrastination is a powerful adversary, often appearing as claims that "now is not the right time." Did you know that 80% of sales require at least five follow-ups to close? Persistence is key!

Timing objections occur when a prospect is not ready to make a decision or purchase. Salespeople can identify timing objections by listening to comments such as "I need more time to think about it" or "let's touch base next quarter". To overcome timing objections, salespeople can:

  • Create a sense of urgency by emphasizing the benefits of acting quickly.
  • Offer incentives or discounts for acting now.
  • Address any concerns or objections directly and offer solutions.

Trust objections

Trust is the foundation of any successful sales relationship. These objections arise when prospects question your credibility or that of your company. It's time to become a trust-building champion!

Trust objections occur when a prospect is hesitant to trust the salesperson or the company. Salespeople can identify trust objections by listening to comments such as "I'm not sure I can trust you" or "I've had bad experiences with companies like yours before". To overcome trust objections, salespeople can:

  • Build rapport and establish a relationship with the prospect.
  • Share testimonials or references from satisfied customers.
  • Address any concerns or objections directly and offer solutions.

Preparing for the Objection Battle

To face these fearsome foes, you must sharpen your sales skills and ready your arsenal. Here's how:

Do your homework: Know your product and market

Knowledge is power, and in sales, it's your most potent weapon. Immerse yourself in your product and industry, so you're ready to tackle any question or doubt with confidence and finesse.

To effectively handle objections, salespeople must have a deep understanding of their product and market. They should know the features and benefits of their product or service and be able to articulate them clearly. They should also have a good understanding of their target market and what motivates their customers to buy.

Listen, learn, and anticipate

Channel your inner psychic and anticipate objections by paying close attention to your prospect's concerns, questions, and body language. The more you understand them, the better prepared you'll be.

Salespeople should actively listen to their prospects and learn as much as they can about their needs, pain points, and objections. They should anticipate common objections and develop strategies for handling them. This will allow them to respond quickly and effectively to objections when they arise.

Develop an objection handling playbook

A true sales hero is always prepared! Craft a playbook that outlines common objections, along with tailored responses to address each one. Practice makes perfect, so review and refine your playbook regularly.

The playbook should include common objections, potential responses, and examples of how to turn objections into opportunities. By having a well-defined playbook, salespeople can respond confidently and effectively to objections.

Tips for Slaying Sales Objections Like a Pro

Now that you're well-versed in the art of objection handling, let's explore some advanced tactics to help you claim victory:

Stay calm and composed under pressure

When faced with objections, remain cool and collected. Studies show that maintaining a positive attitude can increase your chances of closing a deal by up to 50%!

Practice active listening and empathy

Empathy is the secret sauce that helps you forge genuine connections. Listen actively to your prospect's concerns, validate their feelings, and address their objections with understanding and care.

Use the FEEL, FELT, FOUND method

This tried-and-true technique involves empathizing with your prospect's concerns (FEEL), sharing similar experiences or testimonials (FELT), and presenting a solution or evidence (FOUND).

Redirect and reframe objections

Sometimes, the best defense is a good offense. Redirect objections by focusing on the bigger picture or reframing them as opportunities for growth and improvement.

Always be prepared with evidence

Data speaks louder than words! Bolster your responses with relevant metrics, case studies, and testimonials that support your claims.

Turning Objections into Opportunities

Now that you've vanquished the dragons of doubt, it's time to transform objections into golden opportunities:

Uncover hidden needs and concerns

Objections can reveal underlying needs or concerns that your prospect might not have shared initially. Use this information to tailor your approach and demonstrate how your solution addresses these pain points.

Establish trust and credibility

Building trust is an ongoing process. By addressing objections with sincerity and expertise, you'll strengthen your credibility and foster a lasting bond with your prospects.

Show value beyond the sale

Your prospect isn't just buying a product—they're investing in a relationship with your company. Show them the value that extends beyond the sale, like exceptional customer service, ongoing support, and future product enhancements.

Keep the conversation going

A single conversation might not be enough to win over a skeptical prospect. But with consistent follow-ups and genuine engagement, you'll show your commitment to their success and build a relationship that stands the test of time.


And there you have it, brave sales adventurer! You've conquered the realm of objection handling and emerged victorious, ready to claim your rightful place among the sales heroes of legend.

As you continue your journey, remember that objections are not obstacles, but opportunities in disguise. With persistence, empathy, and the powerful tips you've learned today, you'll transform even the most challenging objections into stepping stones on your path to sales success.

So go forth, slay those sales dragons, and make your mark in the hallowed halls of Sales Valhalla! The world is your oyster, and your potential is limitless. Happy selling! 🐲🏆

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