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Sales Coaching
August 31, 2023
Nishit Asnani
Discover how the art of delegation can empower your team and supercharge your sales in this guide. Uncover practical tips for delegating tasks that maintain productivity and team morale.

Have you ever heard of the legendary sales manager who closes deals while sipping on a latte, sitting on the beach, with not a care in the world? Sounds like a fairy tale, right? But here's the spoiler alert: it's not just a fairy tale, it’s the power of effective delegation.

Most sales managers think of themselves as do-it-all wizards. They are like an octopus on roller skates - lots of movement but not necessarily going forward. We get it, you are great, but your team can also do some magic if you just pass them the wand. Yes, we're talking about the power tool of delegation. Delegation is like the invisible ink of leadership strategies, often overlooked but packs a massive punch when used right.

Delegation is not just about "getting stuff off your plate". It's a strategic move. A good delegator is like a skilled chess player, thinking steps ahead, positioning their pieces (team members) to not just react, but to dictate the game, ultimately leading to a checkmate.

Boosting Productivity with the Magic of Delegation

Let's pull a rabbit out of the hat with some numbers. Studies show that effective leadership, particularly delegation, can increase productivity by 33%! That's not just pulling a rabbit out of the hat, that's pulling out an entire marching band!

When tasks are appropriately delegated, managers are relieved from juggling too many balls at once, and instead can focus on strategic functions like planning and organizing. In turn, this means more deals get closed, more sweet, sweet victories to celebrate. On the other hand, team members assigned new responsibilities and tasks feel trusted and valued, which boosts their morale, commitments, and eventually the magical potion of productivity.

But remember, not all tasks are created equal, and not everyone is a Dumbledore when it comes to handling tasks. The art lies in identifying the task, selecting the right witch or wizard (team member in muggle terms), and voilà - productivity maxima! But more on that later.

The 'What, When and Whom' of Delegation

Identifying Delegable Tasks

Delegation is a bit like a spell from Harry Potter – it performs wonders if uttered right. But remember when Ron ended up eating slugs because he messed up his spell? Exactly. You need to delegate the right tasks to the right people.

Now there's always a tempting pile of tasks on your table screaming "Me! Me! Pick me!" But choosing which one to delegate is crucial. Some tasks such as team development initiatives, performance reviews, or closing high value deals are your dragons to tame. Don’t go passing those on, they need the Sales Manager’s Midas touch.

On the flip side, routine tasks, administrative work, or jobs which are time-consuming yet not high skill-dependent are just waiting to be majestically swooped by your team members. And hey, if a team member has a knack for a specialized task, why not let them shine brighter than the headlights of Hogwarts Express?

Knowing When to Delegate

Delegating does not mean dumping an A380 worth load on your team in the name of increased productivity. Always check if their plate has room. Yes, you caught us right. We are hinting at those feast-size portions from Hogwarts.

But in all seriousness, no one likes to feel overwhelmed. So if Manny from marketing looks like he's about to drown in work, maybe it's not the time to hand him the graphic design for your new email campaign.

Who to Delegate to?

A major part of the delegation magic trick is knowing who you can entrust certain tasks with. Not all quidditch players can be seekers. Some are great keepers, while others are chasers. Your aim is picking the right players for every role.

Consider their competence, their eagerness to learn and their overall workload. Draco may not be Harry's first choice in, well, anything, but if he's got the skills and the time for a task, why not let him take a shot?

Effective Communication: The Heart of Delegation

You know when Dumbledore tries to tell Harry something important but always talks in riddles? Don't be that leader.

Once the task has been identified and the right person chosen, let them know clearly and precisely what is expected. Use the 'Mirror of Erised' technique here: be so clear in your communication that your expectations should be visible on the receiver's end, just like the deepest desires of one's heart in the Mirror of Erised, minus the potential unsatisfactory life-long obsession.

Remember, no one’s going to pull a Neville Longbottom here, guessing what they are supposed to do and magically getting it right in the end. You need to lay out the scope of the task, the deadline, and the desired outcome. Boolean main point: ambiguity is the dementor of delegation, sucking out the productivity soul. Keep it in Azkaban.

Preventing Bottlenecks: Staying in the Loop without Micromanaging

We get it, your inner Eye of Sauron (oops, wrong fandom) wants to keep a tab on things. But remember, hovering around your team like a quidditch ball isn’t going to score you any points. In fact, it may just earn you the title of 'Most Likely to be Called a Dementor Behind Their Back.' And trust us, no one wants that.

So, how to keep an eye on progress without going full Dolores Umbridge? Simple - set up regular check-ins. You know, just casually popping by, asking, "Hey, how's that project going faster than a snitch on fire?" Trust us, these little gestures can mean the difference between "This is a team," and "I think my boss is a Death Eater."

Also, supporting your team with any hurdles they encounter is prime. Encourage your team to approach you if they feel stuck in the Chamber of Secrets with a deadly Basilisk. In layman's terms, if they are facing difficulties, they should feel comfortable in seeking your guidance.

When Delegation Goes South: Troubleshooting common Delegation Pitfalls

Remember that time when Hermione tried to use a time-turner to attend extra classes but ended up risking paradoxical timeline mess? Yeah, similar disasters can happen with your delegation strategy. But don't panic, every perplexing potion mishap has an antidote.

One common problem is under-delegation. If you are ending up doing most of the work yourself, then, my dear friend, you might as well refer to the section on 'Identifying Delegable Tasks' again.

On the other end of the spectrum, over-delegation can also be a problem. If your delegation strategy feels like passing the buck or if you are 'ghosting' responsibility, then it's time to reassess. Delegation should be about assigning responsibility, not avoiding it.

Remember, Delegation is a delicate craft like wand-making. A little off balance, and you may either end up with a wand refusing to do magic or worst, it backfires leaving you without your eyebrows! Keep a check on metrics, feedback and yes, a little bit of your gut too.

Finally, too much delegation too fast– it's a classic mistake. Picture Draco Malfoy learning to ride a bucking broomstick. Laughter for everyone else, humiliation for him, right? Pace it out, spread out the tasks and make sure not to overload anyone. Because, let's face it, no one likes to feel like the Room of Requirement filled to the brim.

Now, take these pitfalls, roll them up, and toss them into the nearest envelope to the Ministry of Magic. Because you've aced the test and are ready to soar high on the broomstick of empowered delegation and gleaming success!


Moving from the magic of Hogwarts to the august ambiance of the sales floor, it should be clear by now that the art of delegation is an indispensable skill to conquer. It reminds sales managers to let go, to trust their team, and to reserve their energy for the tasks that matter most.

To draw a final Harry Potter analogy, remember how Harry, Hermione, and Ron each played a crucial part in the defeat of Voldemort? It's the exact synergy you want in your sales team. Through effective delegation, not only do you balance workload and save time, but you also empower your team members, helping them develop professionally and personally.

Nothing screams team spirit like overcoming challenges together, right? So, the next time you find yourself swamped with tasks, remember to delegate, just like Dumbledore would.

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