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Sales Coaching
April 24, 2023
Nishit Asnani
Learn how to create tailored elevator pitches for various types of sales calls, from cold calls to executive meetings, to make the perfect first impression and kick off productive conversations.

An elevator pitch is the sales rep's secret weapon. It's that succinct, well-crafted introduction that can make or break a sale. But did you know that one size doesn't fit all? To truly impress your prospects, you need to tailor your elevator pitches to different types of sales calls, whether it's a cold call, a discovery call, or a demo presentation. In this blog post, we'll walk you through the goals and techniques for crafting the perfect elevator pitch for each sales call scenario. So buckle up and get ready to up your sales game!

Cold Calls

Cold calls can be challenging, as you're starting from scratch with a prospect who might not be familiar with your product or service. The goal of an elevator pitch during a cold call is to establish credibility quickly, communicate your value proposition succinctly, and create curiosity that will pave the way for a follow-up conversation.

  1. Establishing credibility quickly: Begin your pitch by mentioning your company's name and any relevant credentials or accomplishments. This will help the prospect feel more at ease and open to hearing what you have to say.
  2. Communicating your value proposition succinctly: Next, briefly describe the key benefits of your product or service, focusing on how it addresses the prospect's pain points or needs. Use clear, concise language that emphasizes the value you bring.
  3. Creating curiosity: End your pitch with a question or a statement that piques the prospect's interest and makes them want to learn more.

Sample Cold Call Elevator Pitch: "Hi, this is [Your Name] from [Company], a leader in [Industry] that has helped over 1,000 businesses streamline their processes and save time. Our [Product/Service] is designed to make [Specific Pain Point] a thing of the past. I'd love to share how we've helped companies like yours achieve [Desired Outcome]. Can we schedule a quick call to discuss your needs further?"

Discovery and Qualification Calls

During a discovery and qualification call, your goal is to build rapport with prospects, introduce the purpose of the call, and highlight the value of the discovery process. This type of elevator pitch sets the stage for a productive conversation that uncovers the prospect's needs and determines if your product or service is a good fit.

  1. Building rapport with prospects: Start by addressing the prospect by name and thanking them for their time. Show genuine interest in their business and demonstrate that you've done your homework.
  2. Introducing the purpose of the call: Explain that the goal of the call is to learn more about their challenges, needs, and goals so you can determine if your product or service can help them.
  3. Highlighting the value of the discovery process: Emphasize the benefits of participating in the call, such as gaining insights, identifying opportunities for improvement, and exploring potential solutions.

Sample Discovery and Qualification Elevator Pitch: "Hi [Prospect's Name], thank you for taking the time to chat with me today. I've been looking into your company, and I'm excited to learn more about your [Specific Business Aspect]. The purpose of our call today is to dive deeper into your challenges and goals to see if our [Product/Service] can help you achieve [Desired Outcome]. By the end of our conversation, you'll have a better understanding of your current situation and potential solutions. How does that sound?"

Demo Calls

Demo calls are your chance to showcase your product or service and demonstrate how it addresses the prospect's needs. Your elevator pitch in this scenario should focus on creating excitement, emphasizing benefits, and setting the stage for an engaging and informative demo.

  1. Creating excitement: Start by expressing enthusiasm about the opportunity to present your product or service to the prospect. This will help create a positive atmosphere for the demo.
  2. Emphasizing benefits: Briefly remind the prospect of the key benefits and features of your product or service that address their pain points or needs.
  3. Setting the stage: Provide a roadmap of what the prospect can expect during the demo, and invite them to ask questions or provide feedback throughout the presentation.

Sample Demo Call Elevator Pitch: "Hi [Prospect's Name], I'm thrilled to show you how our [Product/Service] can revolutionize the way you handle [Specific Pain Point]. Today, we'll walk through the key features that directly address your needs, such as [Feature 1], [Feature 2], and [Feature 3]. I encourage you to ask questions or share feedback as we go along so we can tailor this demo to your unique situation. Let's get started!"

Calls with New Contacts from the Prospect's Team

When meeting new contacts from the prospect's team, your elevator pitch should establish your credibility, briefly summarize the purpose of your engagement with the company, and express your eagerness to collaborate.

  1. Establishing credibility: Introduce yourself and your role within your company, mentioning any relevant experience or accomplishments that demonstrate your expertise.
  2. Summarizing the purpose of your engagement: Provide a concise overview of the project or initiative you're working on with the prospect's company, focusing on the goals and anticipated outcomes.
  3. Expressing eagerness to collaborate: Show enthusiasm for working with the new contact and mention any specific areas where you believe their expertise or input will be valuable.

Sample Elevator Pitch for New Contacts: "Hi [New Contact's Name], I'm [Your Name] from [Company], and I've been working with [Prospect's Company] on implementing our [Product/Service] to help streamline [Specific Process]. My background includes [Relevant Experience], and I'm excited to bring that expertise to our collaboration. I understand that you're the expert in [New Contact's Area of Expertise], and I'm looking forward to learning from you and working together to achieve [Desired Outcome]."

Calls Introducing a Colleague

When introducing a colleague during a sales call, your elevator pitch should highlight their expertise, explain their role in the project, and emphasize the value they bring to the table.

  1. Highlighting expertise: Introduce your colleague by name and provide a brief overview of their professional background, focusing on their relevant skills and accomplishments.
  2. Explaining their role in the project: Describe how your colleague will contribute to the project or initiative, outlining their specific responsibilities and areas of expertise.
  3. Emphasizing the value they bring: Express confidence in your colleague's ability to help the prospect achieve their goals and reinforce the benefits of working with your team.

Sample Elevator Pitch for Introducing a Colleague: "I'd like to introduce you to [Colleague's Name], who will be joining our team to help implement our [Product/Service] at your company. [Colleague's Name] has extensive experience in [Relevant Field], having worked with companies like [Example Company 1] and [Example Company 2]. They'll be focusing on [Specific Aspect of the Project], ensuring that we deliver the best possible solution for your needs. We're thrilled to have [Colleague's Name] on board, and I know their expertise will be invaluable in helping us achieve [Desired Outcome]."

Calls with Executive Team or Decision-Makers

When meeting the executive team or decision-makers for the first time, your elevator pitch should demonstrate your understanding of their business, establish your credibility, and emphasize the strategic value of your product or service.

  1. Demonstrating understanding: Start by showing that you've done your homework and have a clear grasp of the prospect's business, industry, and challenges.
  2. Establishing credibility: Briefly introduce yourself and your company, highlighting any relevant experience, accomplishments, or customer successes that showcase your expertise.
  3. Emphasizing strategic value: Focus on the high-level benefits of your product or service, explaining how it aligns with the prospect's strategic goals and helps them gain a competitive advantage.

Sample Elevator Pitch for Executive Team or Decision-Makers: "Hi [Executive's Name], I'm [Your Name] from [Company], and I'm excited to discuss how our [Product/Service] can help [Prospect's Company] achieve [Strategic Goal]. I've spent time researching your industry and understanding the challenges you face, such as [Challenge 1] and [Challenge 2]. Our solution has already helped clients like [Example Client 1] and [Example Client 2] overcome similar obstacles and gain a competitive edge in their markets. I look forward to exploring how we can collaborate to drive success for your organization."

Tips for Crafting Effective Elevator Pitches

Creating a compelling elevator pitch is crucial for capturing your prospect's attention and setting the stage for a successful sales call. Here are some tips to help you craft an effective elevator pitch for various sales situations:

  1. Be concise: Keep your pitch short and to the point. Aim for no more than 30-60 seconds in length. Remember, the goal is to pique your prospect's interest and leave them wanting more information.
  2. Focus on the prospect's needs: Your pitch should be tailored to address the specific challenges, goals, and pain points of your prospect. Speak to their needs and explain how your product or service can help them overcome obstacles and achieve their desired outcomes.
  3. Use relatable language: Avoid jargon and technical terms that may confuse or alienate your prospect. Instead, use clear, concise language that they can easily understand.
  4. Establish credibility: Share relevant success stories, testimonials, or case studies that showcase your company's expertise and demonstrate the value you can bring to your prospect.
  5. Practice, practice, practice: The more you practice your pitch, the more confident and natural you'll sound when delivering it. Rehearse your pitch in front of a mirror, record yourself, or ask for feedback from colleagues to help you refine your message and delivery.
  6. Be adaptable: Be prepared to adjust your pitch based on your prospect's response, needs, or concerns. Stay flexible and be ready to pivot your message as needed to keep the conversation moving forward.

By following these tips, you'll be well-equipped to create and deliver powerful elevator pitches that resonate with your prospects and set the stage for productive sales conversations.


By mastering these elevator pitches for various types of sales calls, you'll be better prepared to make a strong first impression, build rapport, and ultimately move your prospects further along the sales cycle. Remember to tailor each pitch to the unique needs and preferences of your audience, and don't be afraid to inject some personality and humor to keep the conversation engaging and memorable.

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