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Confused between Salesforce and HubSpot for your CRM needs? Dive into our comprehensive comparison to make the right decision for your startup or enterprise.
April 23, 2023
Nishit Asnani

Ladies and gentlemen, welcome to the main event of the evening: the thrilling, suspenseful, and sometimes downright hilarious showdown between the two giants of the CRM (customer relationship management) world—Salesforce and HubSpot. Before we delve into the battle, let's remember that choosing the right CRM system for your business is no laughing matter. It's as serious as getting a tattoo of your cat’s name. You know it's going to be there for a long time, and you'd better be sure it's the right decision (although, unlike the tattoo, you can always switch CRM systems, but who wants to go through that hassle?).

Hubspot Logo

The importance of choosing the right CRM system

Picture this: you're at a party, having a great time, meeting new people, when suddenly you realize you've forgotten someone's name. Mortifying, isn't it? Now, imagine that happening with your clients—except it's not just their names, it's their entire history, preferences, and that one time they mentioned their dog's name was Fluffy. A CRM system is like a personal assistant that keeps track of all those essential details, so you don't have to. Choose the right one, and your sales and marketing efforts will flow like a well-choreographed dance routine. Choose poorly, and you'll be stumbling around like a drunk uncle at a wedding.

Salesforce Logo

Salesforce and HubSpot at a glance

Now, let's introduce our contenders. In the blue corner, we have Salesforce, the heavyweight champion of CRM systems with a loyal following, an extensive list of features, and a price tag that could make a grown man cry. And in the red corner, we have HubSpot, the scrappy underdog that's been winning hearts (and wallets) with its user-friendly interface, robust marketing tools, and the promise of affordability.

Over the next few sections, we'll break down the ins and outs of these two CRM titans, and by the end, you'll have a clear understanding of which one is the right match for your business. Here’s a G2 page comparing the two CRMs. 

So grab your popcorn and let the CRM showdown begin!

Features and Functionality: The Battle of CRM Titans

Let's take a closer look at the key features and functionality that each CRM system brings to the table. After all, you want to make sure you're choosing a system that checks all the right boxes for your business needs.

Salesforce: The Feature-Loaded Powerhouse

Salesforce is known for its extensive list of features, making it a versatile and powerful option for businesses with complex requirements. Some of the standout features include:

  1. Lead and Contact Management: Salesforce provides robust tools for managing and nurturing leads, tracking customer interactions, and maintaining detailed contact records.
  2. Opportunity and Pipeline Management: Track the progress of deals through the sales pipeline, forecast revenue, and make data-driven decisions.
  3. Customizable Reports and Dashboards: Generate in-depth reports, create custom dashboards, and visualize your sales data for better insights and decision-making.
  4. Salesforce Einstein AI: Harness the power of AI for predictive analytics, lead scoring, and personalized recommendations.
  5. AppExchange: Access a massive marketplace of third-party apps to extend the functionality of your CRM system.

However, the extensive range of features can make Salesforce more challenging to navigate for some users, especially those who are new to CRM systems.

Salesforce Deal Board Look and Feel

HubSpot: The User-Friendly Contender

HubSpot, on the other hand, is known for its user-friendly interface and intuitive design. While it might not have all the advanced features of Salesforce, it still offers a solid suite of tools for businesses, including:

  1. Contact and Company Management: Store and manage contact information, track customer interactions, and segment contacts for targeted marketing campaigns.
  2. Deal and Pipeline Tracking: Monitor deal progress, customize deal stages, and visualize your sales pipeline.
  3. Email Marketing: Create and send personalized email campaigns, automate follow-ups, and track email performance.
  4. Landing Pages and Forms: Easily create landing pages and forms to capture leads and gather valuable customer information.
  5. Reporting and Analytics: Analyze your sales and marketing data with built-in reports and customizable dashboards.

HubSpot's focus on simplicity and ease of use makes it a great choice for businesses looking for a more streamlined CRM experience.

Hubspot Deal Board Look and Feel

The Features and Functionality Verdict

When it comes to features and functionality, the choice between Salesforce and HubSpot largely depends on your business needs and preferences. If you require a highly customizable and feature-rich CRM system and are willing to invest time in learning its intricacies, Salesforce might be the right choice for you. On the other hand, if you value user-friendliness and a more straightforward approach, HubSpot could be the ideal option.

Community and Support: Who's Got Your Back?

A CRM system is a significant investment for any business, so it's essential to know that you'll receive the support and resources you need to get the most out of your chosen platform. Let's examine the community and support offerings of Salesforce and HubSpot to see who comes out on top.

Salesforce: A Vibrant Ecosystem

Salesforce has a massive and active community of users, developers, and partners. This thriving ecosystem offers a wealth of resources to help you succeed with the platform:

  1. Trailhead: Salesforce's learning platform, Trailhead, offers a vast collection of self-paced tutorials, quizzes, and practical exercises to help you master the CRM system.
  2. Salesforce Success Community: Connect with other Salesforce users, ask questions, share best practices, and access helpful resources in this online forum.
  3. Developer Community: If you're looking to customize Salesforce or develop apps, the Developer Community offers technical resources, documentation, and forums to help you succeed.
  4. Certified Partners: Salesforce has an extensive network of certified partners that can provide consulting, implementation, and training services to help you get the most out of the platform.

HubSpot: A Supportive Community

HubSpot is also known for its strong community and support offerings, ensuring you have the help you need to excel with their CRM system:

  1. HubSpot Academy: HubSpot's online learning center offers courses, certifications, and resources to help you master inbound marketing, sales, and customer service.
  2. HubSpot Community: Engage with other HubSpot users, ask questions, and share best practices in this active online forum.
  3. HubSpot Support: Access 24/7 support via phone, email, or chat, ensuring you have assistance whenever you need it.
  4. HubSpot Solutions Partners: HubSpot has a network of certified partners that can provide consulting, implementation, and training services to help you maximize your CRM experience.

The Community and Support Verdict

Both Salesforce and HubSpot boast strong communities and support options, making it difficult to pick a clear winner in this category. Ultimately, it comes down to personal preference and the specific resources and support offerings that best align with your business needs. It's worth exploring the communities and support options for both platforms before making your decision.

Scaling with Your Business: Which CRM Grows with You?

When choosing a CRM, it's essential to consider how well it will scale with your business. After all, you don't want to find yourself locked into a platform that can't keep up with your growth. Let's see how Salesforce and HubSpot stack up when it comes to scalability.

Salesforce: A Scalable Powerhouse

Salesforce is known for its robust and scalable platform, making it a popular choice for enterprise-level businesses. The CRM offers various editions and add-on modules to accommodate businesses of all sizes and industries. As your business grows, Salesforce can be easily customized and extended to meet your changing needs. Its vast ecosystem of apps and integrations ensures that you can build a tailored CRM solution that evolves with your business.

HubSpot: Growth-Oriented Flexibility

HubSpot is also designed to scale with your business. The platform offers tiered pricing plans that cater to businesses of all sizes, from startups to large enterprises. As your business expands, you can upgrade to higher tiers to unlock additional features and functionality. HubSpot's CRM is easy to use and customize, ensuring that it can adapt to your growing business without becoming too complex or unwieldy. Additionally, HubSpot offers a range of integrations with other popular business tools, allowing you to create a seamless tech stack that supports your growth.

Pricing and Plans: Which CRM Offers Better Value?

Budget is often a critical factor when choosing a CRM system, so let's compare the pricing and plans offered by Salesforce and HubSpot to see which platform provides better value for your investment.

Salesforce Pricing

Salesforce offers several pricing plans, each catering to different business sizes and needs:

  1. Essentials: $25/user/month (billed annually) – Includes basic CRM features, suitable for small businesses.
  2. Professional: $75/user/month (billed annually) – Offers complete CRM functionality for businesses of any size.
  3. Enterprise: $150/user/month (billed annually) – Provides advanced customization and automation features for large businesses.
  4. Unlimited: $300/user/month (billed annually) – Offers the ultimate CRM experience, with unlimited resources and support.

It's important to note that some Salesforce features, like advanced reporting and analytics, may require additional costs.

Salesforce Sales Cloud Plans and Pricing - 2023

HubSpot Pricing

HubSpot's CRM is free to use, with additional features available through their paid Sales Hub plans:

  1. Free: Provides basic CRM features for an unlimited number of users.
  2. Starter: $45/month (billed annually) – Offers additional sales and marketing tools for growing businesses.
  3. Professional: $450/month (billed annually) – Includes advanced sales, marketing, and customer service features.
  4. Enterprise: $1,200/month (billed annually) – Provides a comprehensive CRM solution for large businesses.

HubSpot's transparent pricing structure allows you to mix and match plans across their Sales, Marketing, and Service Hubs, ensuring you only pay for the features you need.

Hubspot Sales Hub for businesses - Plans and Pricing 2023

The Pricing Verdict

When it comes to pricing, HubSpot's free CRM and flexible plans make it an attractive option for businesses on a budget. Salesforce's pricing can be more complex and costly, but it offers a powerful and scalable platform for businesses that require advanced features and customization. Carefully consider your business's needs and budget when weighing these two CRM giants.

Making the Right Decision for Your Business

Ultimately, the choice between Salesforce and HubSpot will come down to your unique business needs, budget, and growth plans. Before making a decision, consider the following factors:

  1. Features and functionality: Assess the specific features and capabilities that are most important to your business. Determine which CRM system better aligns with your requirements and offers the tools you need to succeed.
  2. Ease of use: Consider the learning curve and user experience of each platform. A CRM that's easy to use and understand will encourage adoption among your team members and ensure you get the most out of your investment.
  3. Scalability: Think about your business's growth plans and the flexibility you'll need from a CRM system. Choose a platform that can grow and evolve with your business without causing unnecessary headaches.
  4. Pricing: Weigh the costs of each CRM system against the value they provide. Be sure to factor in any additional expenses, such as add-ons, integrations, or implementation costs, when making your decision.
  5. Support and community: Evaluate the level of support and resources offered by each CRM provider. A strong support network and active community can make all the difference when it comes to getting the most out of your CRM investment.


Salesforce and HubSpot are both powerful CRM systems that cater to different business needs and budgets. While Salesforce is a robust, scalable platform with a vast ecosystem of apps and integrations, HubSpot offers a user-friendly, growth-oriented CRM with transparent pricing.

Take the time to carefully assess your business's unique needs, budget, and growth plans before making a decision. By considering the factors outlined in this blog post, you'll be well-equipped to choose the CRM system that best supports your business's success in the long run.

PS: Adding notes to the CRM system after every sales conversation is hard. If you miss adding the notes, your manager gets frustrated during deal reviews, and you have less data to prepare before your next conversation or follow-up message. 

Sybill automates this for you. It captures the essence of a call, and automatically pushes call notes/summaries with the action items, interest points and pain points of each prospect into their record. In fact, it also captures their weekend plans and pet peeves if that’s what they mentioned during the conversation - so that you can build rapport faster and keep the relationship going. Sybill integrates with both Hubspot and Salesforce. 

Check us out at

Sybill pushes call notes automatically to Salesforce and Hubspot after every call, matched with the right opportunity, company and contact

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