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Sales Coaching
August 31, 2023
Nishit Asnani
Dive into the world of Sales Impressionism, and discover how a series of small, well-executed exchanges can assemble a grand masterpiece within your customer's mind, swaying their purchasing decisions.

To master this concept, you need to channel your inner Claude Monet – minus the beret and palette (unless that’s your typical Tuesday office attire, no judgement here).

Sales Impressionism (like its artsy namesake) is all about evoking a feeling, a perception. The artists of the 18th century weren't obsessed with the fine details; they painted with emotion, color, and an eye for the total effect. It's the same in our realm of sales. It's about how each minor interaction (brushstroke, if you will) cumulatively conveys a picture - a picture that tilts your customer’s perception favorably in your direction. Experience a 'Monet moment' in sales, and the deal is basically yours.

It’s less about making the ‘hard sell’ and more about crafting a memorable buying journey. We’re not turning customers into art connoisseurs –> we’re getting them to buy our masterpiece (aka our product or service).

Why Does Sales Impressionism Matter?

Well, if you’ve ever tumbled down the rabbit hole of sales targets and commission calculations only to realize you’ve lost the flesh-and-blood human buyer in the process, you understand why Sales Impressionism matters. It’s the gentle nudge that reminds you to keep the customer experience at the forefront of all interactions.

In the masterpiece that we call the 'sales cycle,' each small interaction is a dab of paint. A thoughtful follow-up email here, a well-timed joke there - together, they kindle a sense of rapport, trust, and credibility – all leading to a grand spectacle in the customer’s mind.

The Pigments of Small Interactions

Types of Small Interactions

Ah, the colors of your sales palette! A chirpy ‘Hello,’ a savvy product demo, an empathetic response to a concern, these are the nuances that allow you to fine-tune the impression you’re creating. Small interactions can be as trivial as a swift email response, as poignant as an acknowledgment of the client’s business challenges, or as masterful as a seamless call transition from prospecting to demo.

The Power within the Details

In the wise words of our beloved childhood artiste, Bob Ross, "There are no mistakes, only happy accidents." Unfortunately, within the art (read sales), happy accidents are a rarity. Minimize risks by focusing on enriching these seemingly insignificant exchanges. Their cumulative effect will weave together a tapestry that reflects not just what you're selling, but why they should buy it - from you. Remember, the devil (or profit, in our case) is in the details.

Brushing Up your Interaction Strategy

Listening over Selling

Remember when your teenage self was told, "You have two ears and one mouth for a reason"? That sage advice holds true in our sales gallery too. The most vibrant impressionist painting takes shape when you're actively listening to your customer instead of pushing a hard sell.

If your customer mentions they're a die-hard Star Trek fan, cue in your best Spock impression during your next call. If they're struggling with a specific issue, demonstrate how your product is the warp-drive to their solution. See, mastering the art of Sales Impressionism is so much more fun with pop culture references.

Adaptability and Responsiveness

Let’s pull another rabbit out of our art hat - Picasso. Ever heard of his "Blue Period"? Essentially, he adapted his style and themes according to his emotions and experiences. Similarly, the impressionist salesperson needs to respond and adapt to the customer's needs and concerns swiftly, adding new colors to the palette as the situation demands.

Your prospect wants a demo right away? Daub some urgency onto your sales canvas. They seem in a blue mood? Drape your conversation in empathy and understanding. Sales Impressionism demands adaptability nearly as much as Picasso’s art stretches interpretability.

Assessing Customer Perception Through their Prism

Shaping Customer Perception

Every artist wants to elicit a certain response from their viewers, similar to every sales rep sculpting a specific perception in the minds of their prospects. As an impressionist salesperson, your strokes of interaction aim to construct a scene resonating trust, credibility, and value.

Whichever brand image you’re trying to construct – efficient, innovative, customer-centric, or all of the above, make sure your interactions act as deliberate, consistent strokes reinforcing that image. Just as a Monet painting doesn't look like a kindergartner’s scribbles, every exchange should add cohesively to your brand picture.

Detecting Shifts in Perception

Understanding your customer's viewpoint can be as tricky as interpreting a Dali painting. However, hint and cues are strewn across your interactions. Got a chuckle after a well-placed joke? You've added a pleasant shade to your canvas. Did the prospect share a pain point candidly? You've just got your hands on a new color. Paying attention to these cues will give you valuable insight into your customers' minds, just like paint strokes reveal an artist's vision.

Translating Sales Impressionism into Success

Best Practices for Applying Sales Impressionism

Alright, fellow impressionists, let’s gear up. Grab that beret and the palette (the metaphorical ones, of course, unless you really enjoy taking advice literally). How can you apply the strokes and hues of Sales Impressionism to your daily selling routine?

  • Personalized Conversations: If you’re talking to Bob, know your Bobness! Individualize your communication based on what you know about Bob. It might involve sprinkling Bob's favorite buzzwords or aligning your offering to meet Bob's unique goals.
  • Provide Value: Our dear friend, Vincent Van Gogh probably didn’t sell much during his lifetime, but his artworks are worth fortunes today because people perceive value in them. Mirror the same in your sales interactions. Don't focus solely on closing deals. Instead, look at how you can provide continuous value at every step.
  • Building Relationships: Don't be like Banksy, that elusive street artist. Opaque and mysterious may work in the street art circuit, not so much in sales. Be approachable, friendly, and maintain a long-term relationship with your clients.

Creating your Sales Masterpiece with Sybill

How Sybill Fosters Sales Impressionism

Now that you’re all equipped with the beret and brush, let’s introduce the canvas - Sybill. As impressive as the Sistine Chapel ceiling, Sybill is like a personal art assistant guiding you through your impressionist sales journey.

Through its AI capabilities, it records sales conversations, captures the details – the color, the texture, the tone, the laughter, the concerns. It helps you create follow-up emails that Picasso would be proud of, and guides you in effectively closing deals. The Bob Ross of sales, if you will.

Amplify your Sales Impressionist Technique with Sybill

Do you really want to become an art collector when you can become the artist yourself? With Sybill, you can gain insights from previous masterpieces, replicate the patterns and strategies that work, and create your own gallery of happy customers.

Remember, every recorded call is a wealth of pigments waiting to be splattered onto your Canvas of Sales. With Sybill by your side, painting the big picture of success has never been easier!


Just like any form of art, Sales Impressionism does not follow a cookie-cutter approach. It’s fluid, vivid, and takes its own shape with your unique brand and customer base – all while maintaining a consistent underlying strategy. It’s about turning cold business transactions into a warm, colorful sequence of memorable experiences – one small interaction at a time.

The transformation won't happen overnight. It's like a Rothko painting – it may seem simple at first, but dig deeper and you realize the complexity and depth of each shade. But trust me, it's worth the effort. Because once you start viewing your sales interactions as strokes on a canvas, every call becomes a potential masterpiece.

Sales Impressionism is a shift from seeing a customer as a sales target to viewing them as a person who’s part of your brand story. A person you’re building a picture with, rather than selling a picture to. With Sybill’s adept assistance, you’re not just closing deals; you’re painting stories – stories that your customers would love to be a part of.

Infuse some color into your sales strategy. Pick up your palette, load your brush with the hues of trust, value, and close relationship – and watch your sales canvas come alive. And who knows? Your next call could very well be your 'Starry Night'!

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