Closed/lost meeting summary

Every lost deal is a lesson: automate insights, competitor dynamics, and next chances after every closed/lost deal.

Template fields & prompts

Outcome

Summarize the main outcome of this meeting (decision made, next step agreed, or status update).

AI tasks

Generate a list of action items assigned during the meeting, including owners and due dates.

Conversation starters

Pull light personal or professional details mentioned in calls, emails, or Slack that can be used as rapport-building openers in future conversations.

Qualification

Update current qualification status based on what was discussed in this meeting (decision makers, budget, timing, fit).

Pain points

Extract all pain points raised in this meeting. Group them into themes and highlight supporting buyer quotes.

Participants

List all attendees, their roles, and their level of engagement during the meeting.

FAQ

Summarize questions the buyer asked during the meeting, along with concise answers given.

Key takeaways

Capture the 3–5 most important insights, decisions, or commitments from this meeting.

Lost reason deep-dive

Summarize the real loss reason (beyond CRM entry) based on what was said in this meeting and related context.

Competitor insight

Summarize how competitors were mentioned or positioned in this meeting. Highlight buyer sentiment toward them.

Future re-engagement

Suggest 2 realistic conditions or triggers that would make this account worth revisiting in the future.

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