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Sales Coaching
September 6, 2023
Nishit Asnani
Slam dunk your way to success in sales: From identifying superstar performers to boosting morale, this is your playbook, inspired by none other than basketball legend, Michael Jordan.

Think about it. You can't possibly mention basketball and not think of the colossal figure that is Michael Jordan. But what's the connection between teenagers dunking balls into hoops and a bustling sales floor, you ask? Well, grab your popcorn, and let's dive right into this game.

From Hoops to Sales: Applying the MJ Framework

There's more to Michael Jordan than just acing the hoops. It's about the tireless pursuit of excellence, playing an active role in every game, and always showing up, ready to play. Sound familiar? It should, because it’s exactly what your sales superstars do (minus the adrenaline-charged high-fives, maybe).

Sales is a lot like a game of basketball, with each team player’s success contributing to the final score and superstars leading the pack. It's high time we took a page out of MJ's playbook to foster our sales superstars. And if you're thinking, "But I don’t know anything about basketball coaching!" Well, don’t worry. Unlike a professional sports career, you're allowed to double-dribble in sales.

Identifying Your Sales Superstars

Now that we've established the MJ framework's relevance, let's talk about spotting your own Jordan-impersonators on the sales court. Time to put your scouting goggles on, coach.

Figuring Out Your MVPs

Most Valuable Players, or MVPs, stand out. They’re the ones hitting the high numbers, building strong customer relationships, and smashing their sales targets consistently. More importantly, they're the ones investing in continuous learning and motivating others. Because being a superstar isn’t just about ‘outscoring’ everyone else – it’s also about making everyone else 'up their game' just by being there.

Top-Performing Traits to Watch Out For

While MVP-worthy ball skills may be hard to translate to a sales environment, we can certainly look for certain stellar qualities. Watch out for resilience, goal-oriented attitude, strategic thinking, and exceptional empathy. These traits in your team members are clear signals that you've spotted a streak of superstar!

The Impact of Sales Superstars on Performance and Morale

Night in, night out, MJ brought it. Points, rebounds, assists - he filled every column on the stat sheet. Now let's see what your sales all-stars bring to the table, other than their killer instinct for closing deals.

Scoring Big with Superstars – The Statistics

Sales MVPs aren't merely taking it to the hoop; they're also adding a whole lot of value to the team and the organization. Harvard Business Review cites that in complex sales organizations, the top 1% performers bring in 10 times more revenue than the average. The top 20%? They account for 80% of the revenue. As they say, "The numbers speak for themselves," and in this case, they're pretty much singing a Broadway hit!

The Role of Superstars in Motivation and Boosting Morale

Arguably, Jordan’s greatest contribution to any team he was on, was how his attitude and performance raised others' game. Sales Superstars can do the same. Seeing a teammate close a difficult deal or create a fabulous sales presentation is often just the impetus others need to push their limits. A vibrant, positive sales floor buzzing with energy? Now, that's something you can't put a price tag on.

Nurturing Sales Superstars within Your Team

Finding a phenom like Jordan on your roster? Great! Fostering that talent? Even better! After all, a superstar isn't born overnight.

Take a look at these strategies to help develop your sales power players -

  1. Invest in Continuous Learning: Training sessions, courses, books, motivational speaking events - anything to further develop their skills and knowledge.
  2. Motivate With Incentives: Bonuses, trips, or even the famous “Employee of the Month” parking spot - perks go a long way.
  3. Mentorship Opportunities: Allow them to tutor or teach other staff members, enabling a culture of collective growth and learning.

Simply put, it's prime time to lace up your Jordans! Implementation of robust SaaS software can be a game changer. It helps streamline processes and allows superstars to focus on what they do best - selling!

Leveraging Sybill for Sales Superstars Success

So, your sales superstars are all geared up, ready to jump high and score big. Let's go! But wait, what about that secret weapon, the special sauce that will take their performance from sky-high to stratospheric? Fear not, folks. Here comes Sybill, the AI-based platform ready to assist your MVPs!

How Sybill Acts as an AI Coach and Assistant

Sybill is like the Phil Jackson to your Michael Jordans. This AI-guided platform records sales conversations, creates summaries and follow-ups, and guides reps in closing more deals. The virtual coach furnishings real-time feedback can be a trusty ally. Imagine missing a crucial sales strategy, and this Phil is there by your side, whispering, "Go for the full-court press!" and voila, deal closed!

Sybill streamlines the entire selling process, loading your sales superstars with more time to build customer relationships and close deals.

The Sybill Effect: Enhanced CRM and Account Management

Custom fields in your CRM? Sorted. Relevant data pulled out from calls and emails? Done. The more your superstars know about their prospects, the better they can tailor their approach. This is known as the "I know this guy" maneuver in the sales language, named after Jordan's knack for studying his opponents in-depth. Yup, you guessed it; your sales superstars are becoming a little bit more like MJ every day!


Having a Michael Jordan on your team will undoubtedly ensure more spectacular performances, but having a team of Jordans, now, that's priceless. Leveraging Sybill as your AI coach, the slam dunks are just a few sales calls away!

Stay hungry for knowledge, keep investing in your team, and remember, just like MJ, "Talent wins games, but teamwork and intelligence win championships."

So, are you ready for your championship win in sales?

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