For too long, the drudgery of CRM hygiene has plagued sales reps. That struggle has even been glorified, with reps spending up to 6 hours weekly on CRM entries. Entries that do nothing to aid the sales process or forecasting precision. So far, at least.
Sales CRM hygiene was initially intended to provide sales leaders a 360-degree deal visibility. But the flaws in the process have kept sales teams away from that goal. Even after decades of CRM's deep integration into sales processes.
All too often, the time spent on CRM data entry is hours stolen from genuine sales interactions. Despite the manual effort, CRM data usually becomes incoherent, inadequate, or plain inaccurate.
Enter DealSync by Sybill, which promises to shake things up.
7 Ways DealSync Disrupts Old-School CRM Automation and Workflows
Unfortunately, CRM hygiene and usability fall by the wayside because the sales enablement landscape has been dominated by tools that promise innovation but deliver only incremental enhancements.
Sales representatives, even with new tools, seldom change their behavior. When CRM automation tools don't provide meaningful differentiation, adoption remains low.
Reps stay trapped in a tedious cycle of manual data entry, spending hours on tasks that don't directly contribute to sales.
Sales leaders don't derive value in their forecasting and coaching workflows despite what appears to be an updated CRM.
RevOps builds strategies backed by sometimes incomplete and often inaccurate or biased deal specifics.
Sybill's DealSync disrupts this vicious cycle. Addressing the needs of sales leaders, reps, and RevOps, it delivers precisely what modern sales demand.
1. Deal Summaries that Evolve With Time for Forecasting Precision
Traditional CRM workflows have been all about static data accumulation, leading to overwhelming heaps of information that lose relevance with time. This outdated approach obscures the evolving nuances of each deal, leaving reps and leaders navigating a maze of disjointed information.
DealSync offers dynamic deal summaries (and not just a summary of each call appended one over the other) that adapt and grow as the deal matures.
Businesses aren't bogged down by static views rooted in past data. Instead, they're equipped with a living, breathing document that provides a 360-degree view of deal progress. Reps and leaders have all the information they need precisely when they need it.
DealSync, powered by Sybill, moves beyond call summaries pushed to CRM. It gets into the fabric of each deal - decision-makers, economic buyers, challenges and pain points, purchase process, and more. This ensures that summaries evolve in real-time, mirroring the deal's current context, challenges, and opportunities.
By capturing and, more importantly, understanding the context of every touchpoint, DealSync offers sales teams a continuously refreshed, comprehensive understanding at every stage of the sales cycle.
Crucially, DealSync ensures that sales teams aren't just passive recipients of this data. The tool actively guides them, providing insights on the next steps, outcomes, buyer intent, and more. DealSync makes CRM a strategic ally for leaders and reps, decoding every facet of the prospect and deal and delivering actionable insights.
2. Leadership Visibility that Relies on Objectivity, Not Optimism
Forecasting is one of sales leaders' most crucial KPIs. Yet, all too often, forecasts stemming from manual CRM entries and driven by reps' inherent optimism can veer away from reality. This, in turn, misguides strategies, leading to missed opportunities and wasted resources.
DealSync rectifies this long-standing issue for sales leaders who like to stay on top of things. Instead of relying on the "happy ears" that plague sales teams, DealSync makes AI work hard to deliver objective insights into each deal at every stage. By meticulously capturing and analyzing live deal information, it offers more reliable and precise forecasting and a fuller understanding of each rep's performance.
The shift from skewed projections to objective forecasts ensures sales leaders confidently navigate deals as well as team coaching.
3. Empowering Reps to Spend Time on Action and Results, Not Mindless Data Entry
Sales representatives are trapped in a problem—spending time on CRM updates at the cost of their fundamental job: selling. It's still astounding that sales reps dedicate 6+ hours a week solely to CRM entries. Ultimately, this results in less than one-third of their time focused on revenue-generating activities.
Manual CRM updates have been around for so long that most of us rarely pause to calculate their time cost, complexity, and burden. But in the age of instant everything, such tedium isn't just inefficient. It's regressive. There's a smarter way to do it all!
DealSync captures and understands every nuance from calls and emails throughout the deal lifecycle. This level of detail ensures CRM isn't just a repository of data but a sharp, actionable tool that empowers reps without the erstwhile time sink.
DealSync sets the gold standard for CRM hygiene. It ensures sales representatives can prioritize and excel in their core KPIs. Relationships and revenue.
4. Unmatched Accuracy and Context Understanding with Sybill’s Proprietary AI Model
Yes, you have heard all about the problems with AI insights. There is AI hallucination. Sometimes, AI systems suffer from a lack of context understanding. The result - insights are neither helpful nor actionable. Ultimately, usage, adoption, and ROI suffer.
DealSync changes that by promising much higher precision in CRM updates. DealSync's precision makes CRM automation and insights more effective for leaders and reps.
Most CRM automation so far is just reductive updates and elementary logging of calls and communications.
DealSync, bolstered by Sybill's proprietary AI, changes that. It goes beyond traditional CRM automation, offering a multi-dimensional understanding of each interaction. Rather than logging call summaries, DealSync's AI analyzes crucial factors like buyer intent, buying signals, and even the layered roles of individuals within the buying committee - your champions, detractors, economic buyers, and more. It auto-updates deal next steps, qualification criteria like tech stack and competition, feature requests, and sales methodologies like BANT, MEDDPICC and SPICED.
Ultimately, these insights act as sales leaders' and reps' second brains and pair of hands. For leaders, it delivers strategic intelligence for forecasting precision and higher team performance.
Sybill's proprietary AI capabilities, built by our very own product rockstars, are not a veneer over OpenAI APIs. They dive deeper, delivering the perfect balance of accuracy and comprehensiveness to ensure sales success.
5. CRM Automation that Works for You
In a sales world that evolves with new ideas and tools every day, one-size-fits-all solutions always fall short. Recognizing this, DealSync is designed with adaptability at its core.
Whether your team champions methodologies like MEDDPICC, SPICED, or BANT, or leans heavily on platforms like Salesforce or Hubspot, DealSync is designed to fit right into your existing workflows and tools.
6. Realizing the Full Potential of CRM Investments
The CRM landscape presents a paradoxical picture. G2 finds that over 90% of businesses with more than ten employees have invested heavily in CRM. But just 40% attest to high adoption. This glaring disparity suggests not only underutilization but a considerable drain on resources and missed opportunities.
The CRM landscape presents a paradoxical picture. G2 finds that over 90% of businesses with over ten employees have already invested in CRM. But just 40% attest to high adoption. This glaring disparity suggests not just underutilization but a considerable drain on resources and missed opportunities.
DealSync transforms CRMs from administrative tools to strategic assets by ensuring that businesses receive rich, real-time insights. This ensures that businesses wholly harness the power and potential of their CRM investments.
By ensuring high-quality, real-time CRM data that aids sales processes and predictions, DealSync turns CRM into a strategic powerhouse.
7. A Focus on Adoption and Usage Through Behavioral Change
A tech tool truly shows its ROI when it drives behavior change. This is the promise of DealSync.
DealSync ensures reps find their CRM entries actionable and helpful, not just "easy and automated ." Subsequently, this high level of usability pushes sales teams to move past manual data entry and focus on tasks that directly contribute to the bottom line.
Reps using DealSync report a meaningful difference in their lives. They choose to use it more often.
RevOps leaders are seeing fresh adherence to processes and improved alignment within teams.
Sales leaders using DealSync are seeing forecasting precision and objectivity. They are quickly becoming advocates of CRM automation.
In the long run, DealSync helps sales teams perform at their best with AI as their intelligent partner.
DealSync: Bridging the Gap Between Tech and Tangible Sales Outcomes
Tangible outcomes differentiate a tool from a solution. DealSync is built to show you that difference. While it boasts cutting-edge AI, its real potential is in producing tangible results that bolster sales performance.
As sales and AI evolve, sticking with obsolete tools or processes will be detrimental. The days of laboriously updating CRMs are numbered.
The days of intelligent, intuitive, and incisive CRM automation are upon us.
The question is, are you ready for that change?