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April 23, 2023
Nishit Asnani
Confused between Salesforce and HubSpot for your CRM needs? Dive into our comprehensive comparison to make the right decision for your startup or enterprise.

Ladies and gentlemen, welcome to the highlight of the evening: the exciting face-off between two Customer Relationship Management (CRM) giants—Salesforce and HubSpot!

Before diving into this comparison, keep in mind that selecting the right CRM system for your business is a critical decision, much like getting a tattoo of your cat's name. It's a long-term commitment, and though changing a CRM is possible, it's a process you'd ideally like to avoid.

Hubspot logo
Hubspot Logo

The importance of choosing the right CRM system

Picture this: you're at a party, having a great time, meeting new people when suddenly you realize you've forgotten someone's name. Mortifying, isn't it? Now, imagine that happening with your clients—except it's not just their names, it's their entire history, preferences, and that one time they mentioned their dog's name was Fluffy.

A CRM system is like a personal assistant that keeps track of all those essential details, so you don't have to. Pick the right one, and your sales and marketing will work seamlessly. Choose the wrong one, and things can get messy, like a clumsy dancer at a party.

salesforce logo
Salesforce Logo

Salesforce and HubSpot at a glance

Now, let's introduce our contenders. In the blue corner, we have Salesforce, a top CRM with many users, lots of features, and a notable price. In the red corner is HubSpot, a rising CRM tool known for its easy use, strong marketing tools, and commitment to being budget-friendly.

In the following sections, we'll delve into the details of these two CRM giants. By the end, you'll know which one aligns best with your business needs. Here’s a G2 page comparing the two CRMs. 

So grab your popcorn and let the CRM showdown begin!

Features and Functionality: The Battle of CRM Titans

Let's take a closer look at the key features and functionality that each CRM system brings to the table. After all, you want to make sure you're choosing a system that checks all the right boxes for your business needs.

Salesforce: The Feature-Loaded Powerhouse

Salesforce is known for its extensive list of features, making it a versatile and powerful option for businesses with complex requirements. Some of the standout features include:

  • Lead and Contact Management: Salesforce provides robust tools for managing and nurturing leads, tracking customer interactions, and maintaining detailed contact records.
  • Opportunity and Pipeline Management: Track the progress of deals through the sales pipeline, forecast revenue, and make data-driven decisions.
  • Customizable Reports and Dashboards: Craft detailed reports, design dashboards, and analyze sales data for clearer insights.
  • Salesforce Einstein AI: Harness the power of AI for predictive analytics, lead scoring, and personalized recommendations.
  • AppExchange: Explore a vast selection of third-party apps to enhance your CRM's capabilities.

However, Salesforce's broad feature set might be complex for some, especially if they're new to CRM systems.

Salesforce Deal Board Look and Feel
Salesforce Deal Board Look and Feel

HubSpot: The User-Friendly Contender

HubSpot, on the other hand, is known for its user-friendly interface and intuitive design. Though not as advanced as the various features of Salesforce, it provides a solid set of tools for businesses, including:

  • Contact and Company Management: Store and manage contact information, track customer interactions, and segment contacts for targeted marketing campaigns.
  • Deal and Pipeline Tracking: Monitor deal progress, customize deal stages, and visualize your sales pipeline.
  • Email Marketing: Create and send personalized email campaigns, automate follow-ups, and track email performance.
  • Landing Pages and Forms: Easily create landing pages and forms to capture leads and gather valuable customer information.
  • Reporting and Analytics: Analyze your sales and marketing data with built-in reports and customizable dashboards.

HubSpot is extremely user-friendly, making it ideal for businesses wanting a straightforward CRM.

Hubspot Deal Board Look and Feel
Hubspot Deal Board Look and Feel

The Features and Functionality Verdict

When it comes to features and functionality, the choice between Salesforce and HubSpot largely depends on your business needs and preferences. If you want a detailed, customizable CRM tool and are willing to learn it, Salesforce could be right for you. On the other hand, if you value user-friendliness and a more straightforward approach, HubSpot could be the ideal option.

Community and Support: Who's Got Your Back?

Investing in a CRM is big for a business, so it's important to ensure you get the support and resources needed to maximize its benefits.

Let's examine the community and support offerings of Salesforce and HubSpot to see who comes out on top.

Salesforce: A Vibrant Ecosystem

Salesforce has a massive and active community of users, developers, and partners. This thriving ecosystem offers a wealth of resources to help you succeed with the platform:

  • Trailhead: Salesforce's learning platform, Trailhead, provides tutorials, quizzes, and exercises to help you learn the CRM system.
  • Salesforce Success Community: Connect with other Salesforce users, ask questions, share best practices, and access helpful resources in this online forum.
  • Developer Community: If you're looking to customize Salesforce or develop apps, the Developer Community provides tools, guides, and discussions to assist you.
  • Certified Partners: Salesforce has certified partners who offer consulting, setup, and training to maximize your use of the platform.

HubSpot: A Supportive Community

HubSpot is also known for its strong community and support offerings, ensuring you have the help you need to excel with their CRM system:

  • HubSpot Academy: HubSpot's online learning center offers courses, certifications, and resources to help you master inbound marketing, sales, and customer service.
  • HubSpot Community: Engage with other HubSpot users, ask questions, and share best practices in this active online forum.
  • HubSpot Support: Access 24/7 support via phone, email, or chat, ensuring you have assistance whenever you need it.
  • HubSpot Solutions Partners: HubSpot has certified partners who offer advice, setup, and training to help you maximize your CRM experience.

The Community and Support Verdict

Both Salesforce and HubSpot boast strong communities and support options, making it difficult to pick a clear winner in this category. Ultimately, it comes down to personal preference and the specific resources and support offerings that best align with your business needs. It's worth exploring the communities and support options for both platforms before making your decision.

Scaling with Your Business: Which CRM Grows with You?

When choosing a CRM, it's essential to consider how well it will scale with your business. After all, you don't want to find yourself locked into a platform that can't keep up with your growth. Let's see how Salesforce and HubSpot stack up when it comes to growth capabilities.

Salesforce: A Scalable Powerhouse

Salesforce is known for its robust and scalable platform, making it a popular choice for enterprise-level businesses. The CRM offers various editions and add-on modules to accommodate businesses of all sizes and industries. As your business grows, Salesforce can be easily customized and extended to meet your changing needs. Its vast ecosystem of apps and integrations ensures that you can build a tailored CRM solution that evolves with your business.

HubSpot: Growth-Oriented Flexibility

HubSpot is also designed to scale with your business. The platform offers tiered pricing plans that cater to businesses of all sizes, from startups to large enterprises. As your business expands, you can upgrade to higher tiers to unlock additional features and functionality.

HubSpot's CRM is straightforward to use and adapt, making it grow with your business needs. Plus, HubSpot integrates with various other business tools, allowing you to create a seamless tech stack that supports your growth.

Pricing and Plans: Which CRM Offers Better Value?

Cost is usually crucial in picking a CRM. So, let's look at Salesforce and HubSpot's pricing and plans to determine which one offers more bang for your buck.

Salesforce Pricing

Salesforce offers several pricing plans, each catering to different business sizes and needs:

  • Essentials: $25/user/month (billed annually) – Includes basic CRM features, suitable for small businesses.
  • Professional: $75/user/month (billed annually) – Offers complete CRM functionality for businesses of any size.
  • Enterprise: $150/user/month (billed annually) – Provides advanced personalization and automation features for large businesses.
  • Unlimited: $300/user/month (billed annually) – Offers the ultimate CRM experience, with unlimited resources and support.

It's important to note that some Salesforce features, like advanced reporting and analytics, may require additional costs.

Salesforce Sales Cloud Plans and Pricing - 2023
Salesforce Sales Cloud Plans and Pricing - 2023

HubSpot Pricing

HubSpot's CRM is free to use, with additional features available through their paid Sales Hub plans:

  • Free: Provides basic CRM features for an unlimited number of users.
  • Starter: $45/month (billed annually) – Offers additional sales and marketing tools for growing businesses.
  • Professional: $450/month (billed annually) – Includes advanced sales, marketing, and customer service features.
  • Enterprise: $1,200/month (billed annually) – Provides a comprehensive CRM solution for large businesses.

HubSpot lets you choose plans from their Sales, Marketing, and Service Hubs, so you only pay for what you use with their clear pricing.

Hubspot Sales Hub for businesses - Plans and Pricing 2023
Hubspot Sales Hub for businesses - Plans and Pricing 2023

The Pricing Verdict

When it comes to pricing, HubSpot's free CRM and flexible plans make it an attractive option for businesses on a budget. Salesforce's pricing might be intricate and higher, but it provides a strong platform with advanced features for businesses needing customization. Carefully consider your business's needs and budget when weighing these two CRM giants.

Making the Right Decision for Your Business

Ultimately, the choice between Salesforce and HubSpot will come down to your unique business needs, budget, and growth plans. Before making a decision, consider the following factors:

  • Features and functionality: Assess the specific features and capabilities that are most important to your business. Determine which CRM system better aligns with your requirements and offers the tools you need to succeed.
  • Ease of use: Consider the learning curve and user experience of each platform. A user-friendly CRM promotes team adoption and helps maximize your return on investment.
  • Scalability: Consider your business's future growth and the adaptability you'd want from a CRM. Opt for a system that can seamlessly expand with your evolving needs.
  • Pricing: Examine the costs associated with each CRM. Beyond just the base price, remember to account for potential extras like integrations, add-ons, or setup fees.
  • Support and community: Gauge the quality and availability of support from each CRM provider. Having a solid support system and a vibrant user community can significantly enhance your CRM experience.


Salesforce and HubSpot are leading CRM systems tailored to diverse business requirements and budgets. Salesforce boasts scalability and a rich array of apps and integrations. In contrast, HubSpot offers emphasized user experience and straightforward pricing.

It's crucial to thoroughly assess your business's specific needs, budget constraints, and future growth aspirations. Using this blog's guidelines, you can confidently choose the CRM system that best fits your long-term business needs.

PS: Adding notes to the CRM system after every sales conversation is hard. Forgetting to add notes might frustrate your manager during reviews, and you'll lack details for your next conversation.

Sybill automates this for you. It logs key call details and auto-fills summaries, tasks, and interests for each client in their profile. If they share personal info, like weekend activities or pet peeves, it notes those as well, helping you connect more quickly and maintain the relationship.

Sybill integrates with both Hubspot and Salesforce

Check us out here

Sybill pushes call notes automatically to Salesforce and Hubspot after every call, matched with the right opportunity, company, and contact.
Sybill pushes call notes automatically to Salesforce and Hubspot after every call, matched with the right opportunity, company, and contact.

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