How Compa uses sales calls to shape product, messaging, and pipeline

Thursday, February 26

Most revenue teams record calls.

Few operationalize them.

In this session, Bobby Dysart (VP of Sales at Compa) shares how his team turned everyday AE conversations into structured execution data that drives results across the company.

You’ll learn how Compa:

Extracts feature requests directly from sales calls and pushes them into product workflows
Turns SME interviews into scalable, authentic marketing content
Uses deal checklists to remove emotion from 1:1s and improve pipeline discipline
Aligns product, marketing, and sales around real customer intelligence

Instead of letting insights decay in Slack threads or transcripts, Compa built a system where AE-generated data powers coaching, messaging, and roadmap decisions.
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This session is built for CROs, VPs of Sales, and revenue leaders who want to improve win rates without just adding more pipeline.
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Because the next decade of revenue teams won’t be powered by dashboards.
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They’ll be powered by structured, unified customer intelligence.
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Reserve your spot.

Speakers

Bobby Dysart

VP of Sales, Compa

Nishit Asnani

Head of Sales, Sybill

Find us at booth #83, join us for a harbor side happy hour, or catch Gorish’s talk.

SYBILL AI SALES ASSISTANT

INTELLIGENCE

Ask Sybill AI sales assistant anything

Execution

Automate sales admin busywork

workspace

Move deals forward in a dedicated workspace