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Sybill is an AI sales assistant for sellers. It handles busywork like CRM updates and follow-ups, creates sales collateral like mutual action plans, answers deal questions in real-time, and manages and completes sales tasks automatically.
The goal? To help sales reps get out of their to-do list and into their next call so they can do what they do best: sell, not sales admin.
Gong is a revenue intelligence platform for sales leaders. It records and analyzes calls, tracks activity across deals, and rolls everything up into dashboards and reports for coaching, forecasting, and pipeline reviews.
The goal? To give sales leaders more visibility into rep performance so they can coach their teams and forecast pipeline.
On the surface, we look a lot alike. Mainly because we both capture, connect, and learn from everything sales teams say, send, and do.
We both capture and transcribe call recordings and create summaries of your meetings.
We both connect sales activity to deals and accounts across meetings, email, Slack, CRM, and calendars.
We both have AI that learns about deals, accounts, buyers, and reps from those calls, emails, CRM fields, and Slack.
Gong uses sales data to help sales teams report up, we use sales data to help sellers move deals forward.
We both support sales teams, but Sybill centers AEs while Gong centers CROs. Why? Because reps spend 70% of their day on busywork, not selling. And no forecast or coaching hack will improve performance or predictability until you fix the root cause: giving reps time back to sell. So we start there.
"Sybill is like Gong on steroids … and maybe more importantly, it’s also a fraction of the price of Gong."
Sybill is a system of action. It completes tasks, creates collateral, drafts proposals, automates meeting prep, sends follow-ups, and updates your CRM. Gong is a system of record. It’s built to capture and store information — transcripts, dashboards, and reports. Useful for looking back, but not built to move deals forward.
"I used Gong at my previous company and knew I didn’t want to bring it here. It tries to do everything, but nothing really well — plus the interface feels dated."
Sybill gives you access to cross-deal intelligence. That means you can ask Sybill anything about team performance, competitive positioning, buyer behavior, and pipeline health across all deals and get instant answers. Gong only lets you query single deals (and only reviews 10 calls from that deal), making it impossible to glean aggregate insights.
"I used to be a huge fan of Gong, but I think Sybill blows it out of the water, frankly — it’s so cool."
VP of Sales, Smartcat
Forecasting, analytics, and coaching for sales managers and leaders.
Our AI helps sales leaders predict deal outcomes to inform forecasts, but Gong has more robust revenue forecasting features and analytics.
Pipeline overview
Deal board
KPI dashboards
Metric libraries
Aggregate forecasting
Revenue analytics
Pipeline predictor
Deal prediction
Deal Risk detection
We make coaching and performance analysis dead simple—just ask Sybill in plain English. But for sales leaders of large orgs with multiple managers, Gong has more bells and whistles.
Self-assessment
Team vs. rep performance
Call scoring
Win/Loss insights
Trend analysis
Initiative tracking
Coaching metrics
Coaching inbox
Sales admin automation and intelligence for sales teams. Oh, and pricing.
We built Sybill to automate sales admin busywork so sellers can keep deals moving forward, even when they’re on their next call. Gong didn't.
AI CRM autofill (100% fillrate)
AI task completion
AI pre-meeting briefs
AI email follow-ups
AI deal summaries
AI sales collateral
Any custom CRM field (MEDDPICC, SPICED, risks, product requirements, etc.) autofilled instantly
Captures, creates, prioritizes, and completes tasks for you automatically
Fully customizable and automated briefs for all meeting types: sales, customers, all-hands, 1:1s, department
Customize follow-ups with meeting data and AI; save templates for all deal stages
Fully customizable and automated deal summaries for every stage of deal
Create mutual action plans, business cases, battle cards, and more – instantly
Limited standard fields; custom mapping via PS engagement
Creates a task list only
Manual brief creation. No automation
Generic follow-ups. No customization
No deal summaries
No sales collateral or asset creation
Sybill’s AI is more context-aware, connected, and intelligent than Gong’s, letting you answer questions in real time that Gong can’t even comprehend.
Cross-deal intelligence
Saved AI chats
Scheduled prompts
Forecasting & deal prediction
Aggregate win-loss analysis
Competitor intelligence
Coaching & performance
Reporting
Engagement & follow-up
Buyer intelligence
Pipeline health
AI prompt template library
Ask Sybill anything. Sybill can access every call, CRM field, email, and Slack from all accounts in the same query.
Store all AI chats with Sybill for later use
Put your favorite questions on a schedule
Analyze deal patterns across pipeline to improve accuracy
Compare closed-won vs. closed-lost deals to spot repeatable drivers
Surface trends in how competitors show up across different deals
Highlight rep patterns across deals (multi-threading, follow-ups, qualification, etc.)
Roll up insights across multiple opportunities for leadership visibility
Identify engagement drop-off trends across active deals
Spot recurring buyer behaviors across accounts and opportunities
Spot risks across the portfolio (slipping deals, low coverage, missing next steps)
Steal over 100 custom prompts from the top sellers you know
No cross-deal intelligence. Can only ask questions in a single deal. Only reviews 10 calls and 80 emails to find answers.
No chat history. Re-run AI prompts every time you have the same question
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
No cross-deal intelligence
We’ve been described as “80% of Gong for 20% of the price” by Matt Green, CRO, of Sales Assembly. The math maths.
Pricing model
Licence
Platform fees
Implementation
Product-led growth—buy as an individual or roll out as a team
Individual licenses; no terms required
No platform fee: start small, scale up as you grow without paying more
No implementation fee. Self-serve setup—get started instantly, no extra fees
Enterprise-only; requires large contracts and sales cycles
Locked into enterprise license with long contractual terms
Mandatory platform fee for base use and core features, regardless of team size
Requires paid implementation fee for onboarding services
Sales teams don’t need another call recorder filing up their to-do list with arbitrary tasks (Gong). They need an AI assistant who can create and complete tasks for them (Sybill).
Captures and creates tasks
Prioritized and completes tasks
Drafts emails
Creates sales collateral
Prepares sales proposals
Arranges meetings
Builds reports
Captures and creates tasks from calls, emails, Slack, and invites
Prioritizes and completes tasks for you – automatically
Drafts follow-up emails for any use case – automatically
Creates mutual action plans, business cases, battle cards, and more – instantly
Generates draft proposals instantly from CRM and meeting context
Creates and schedules follow-up meetings with stakeholders – automatically
Generates deal, pipeline, and activity reports from your CRM and conversations
Captures and creates tasks from calls
No AI task completion
No AI task completion
No AI task completion
No AI task completion
No AI task completion
No AI task completion
When the focus is on different roles and goals, a seller’s day looks completely different using Sybill vs. Gong.
Before meeting
During meeting
After meeting
In between deals
After close
Automates pre-meeting briefs from CRM, emails, and past calls; highlights buyer context, objections, and deal risks so reps walk in ready
Acts as a live assistant—surfaces past deal notes, answers rep questions on buyers/accounts, helps with objection handling if needed
Automates CRM updates (100% fill rate), meeting and deal summaries, email follow-ups, and custom reporting
Creates, manages, and completes sales tasks automatically: writes emails, arranges meetings, creates sales collateral, drafts proposals, prepares handoffs, and more
Generates handoff briefs for CS, while also surfacing coaching takeaways and forecasting predictions for reps and sales leaders. Helps sales teams from wins/losses
Limited support. Gong records/analyzes meetings, but offers little proactive prep help for AEs
Passive recorder—captures calls for later analysis; doesn’t actively support AEs during meetings
Provides call transcripts and insights. Reps have to manually build AI “agents” to write follow-ups or update CRM
Focused on pipeline analytics for managers: dashboards and scorecards. AEs don’t get much direct help in pushing deals forward
Primarily a coaching tool for managers. Leaders review call libraries to coach, but reps don’t get automated insights or forecast guidance
Don't take our word for it. Take theirs.
Account Executive @ Quandri
The Ask Sybill feature is just crazy good. I ask, ‘Who did we lose a couple of months ago due to lack of a feature? Would it make sense to reach out again?’ And I’ve actually reopened a few deals this way. Product updates closed the gaps but Sybill helped me pick those threads back up and say, ‘Hey, want to revisit this conversation?'
Our favorite things in Sybill
VP Sales @ Smartcat
Sybill has enabled me to be a leader that makes my reps better humans and sellers. It’s become very essential to how I lead. I no longer spend 90% of 1:1s chasing CRM updates; now I coach. If it disappeared, my team and I’d be in big trouble.
Our favorite things in Sybill
Account Executive @ Sopro
The AI in Sybill has made it so easy to get what I need. I won a deal by asking Sybill to give me quotes from 100+ calls about the cons of using a competitor tool. My CRM notes went from terrible to perfect. I’ve always had great ideas but with Sybill I'm a top performer by 30 deals. It’s 100% transformed my career.
Our favorite things in Sybill
Enterprise AE @ Workspan
Sybill takes a ton of admin work off my plate, and the level of detail is better than what I’d write myself. It just connects to Salesforce and handles every deal entry and update. I’ve saved so much time with follow-up emails, picking up where someone left off to responding to people I’ve never spoken to, all with Sybill's help.
Our favorite things in Sybill
Account Executive @ Drata
I pay for Sybill out of my own pocket. That’s how much time it saves me. I spend less than 30 minutes from 1.5 hours a day on admin. The takeaways are accurate, and speak the exact terminology I need, even for large enterprise campaigns. Oh, and the email templates are chef's kiss. I have so many different ones for my meeting stages.
Our favorite things in Sybill
The Ask Sybill feature is just crazy good. I ask, ‘Who did we lose a couple of months ago due to lack of a feature? Would it make sense to reach out again?’ And I’ve actually reopened a few deals this way. Product updates closed the gaps but Sybill helped me pick those threads back up and say, ‘Hey, want to revisit this conversation?'
Our favorite things in Sybill
Sybill has enabled me to be a leader that makes my reps better humans and sellers. It’s become very essential to how I lead. I no longer spend 90% of 1:1s chasing CRM updates; now I coach. If it disappeared, my team and I’d be in big trouble.
Our favorite things in Sybill
The AI in Sybill has made it so easy to get what I need. I won a deal by asking Sybill to give me quotes from 100+ calls about the cons of using a competitor tool. My CRM notes went from terrible to perfect. I’ve always had great ideas but with Sybill I'm a top performer by 30 deals. It’s 100% transformed my career.
Our favorite things in Sybill
Sybill takes a ton of admin work off my plate, and the level of detail is better than what I’d write myself. It just connects to Salesforce and handles every deal entry and update. I’ve saved so much time with follow-up emails, picking up where someone left off to responding to people I’ve never spoken to, all with Sybill's help.
Our favorite things in Sybill
I pay for Sybill out of my own pocket. That’s how much time it saves me. I spend less than 30 minutes from 1.5 hours a day on admin. The takeaways are accurate, and speak the exact terminology I need, even for large enterprise campaigns. Oh, and the email templates are chef's kiss. I have so many different ones for my meeting stages.
Our favorite things in Sybill
Get smarter with every deal.
