Draft a universal business case template my reps can use for customer-facing deals. Include:

– Executive summary section with customer goals and success criteria placeholders
– ROI inputs: baseline metrics, projected impact, cost savings, revenue lift
– Key decision drivers: risk reduction, efficiency gains, compliance, growth potential
– Comparison section: current state vs. future state with our solution
– Objection handling: space to address common concerns
– Next steps: evaluation plan, timeline, decision criteria

Make the template structured, easy to customize, and formatted for customer-facing use.