Based on recent deal activity, suggest which collateral types we should standardize at the org level. Include:

– Mutual action plans, ROI models, and customer success stories
– Which collateral types are used most often and prove most effective in deals
– Gaps in collateral that reps are creating ad hoc
– Recommendations on what to standardize vs. customize per account
– Prioritized list of 3–5 collateral types with rationale for adoption