Uncover the real loss reasons, extract competitive insights, and build a re-entry plan so every closed lost deal turns into future wins.
Use this template in Sybill, or copy/paste it into a GPT.
Summarize the deal’s current status after discovery. Note the stage, buyer engagement level, and overall sentiment.
Extract deal-level action items across meetings, emails, and CRM notes. Assign them to the correct owner (rep, manager, or prospect). Write them as short, clear tasks. Prioritize by urgency and link to advancing the deal.
Summarize the current qualification status of this deal. Include details on decision makers, budget, timeline, authority, need, and fit. Highlight what’s confirmed vs. what’s still uncertain.
List the buyer’s main pain points uncovered so far. Use their own words where possible. Keep it short and bulleted.
Summarize how the buyer connected your solution to their pain points, in their own words where possible.
List obstacles that could slow or stop this deal (e.g., budget, timing, competing priorities). Keep it short and bulleted.
Summarize the buyer’s stated reason for not moving forward. Use their own words where possible. Keep it short and factual.
Analyze calls, emails, and notes to surface the true root cause. Highlight 1–3 moments where a different play could have changed the outcome. Keep it concise and specific.
Summarize how competitors were positioned and how the buyer responded. Suggest 2 clear counter-plays we can use next time. Keep bullets short.
Recommend 2–3 re-engagement plays tailored to this account (trigger events, exec outreach, nurture track). Keep them practical and time-bound.
Summarize 2–3 lessons from this deal that can help in future pursuits (discovery gaps, objection handling, competitive intel).
What this template output looks like in Sybill.
Write your email like a top Account Executive.
Spend less time on admin, more time closing deals
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