Pull every mention of competitors in calls, emails, or Slack threads for [Company X]. Summarize who raised the competitor, in what context, and why it was brought up.
For each mention, include:
– Source and speaker: buyer, champion, executive, or internal team member
– Context: stage of the deal, conversation topic, or trigger event
– Perceived strength: what the buyer views as the competitor’s advantage
– Counter-positioning angle: messaging, proof points, or differentiation to neutralize the concern
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