Identify the competitor objections my team is struggling with most often. Use call transcripts, email threads, and deal notes to surface patterns.
For each objection, include:
– Frequency: how often the objection appears across deals
– Reps struggling most: examples of where responses fell short
– Best practices: reps who handle the objection effectively and how
– Enablement needs: specific collateral, talk tracks, or training that should be developed to support the team
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