Executive win/loss dashboard

QBR-ready win/loss view: win rates by segment, deal size, and competitor, with systemic loss patterns.

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Build a win/loss dashboard: win rates by segment, deal size, and competitor (computed only from real closed deals — show counts and flag thin samples), the systemic loss reasons ranked by frequency and impact with a quote each, and the top 5 loss drivers and top 5 competitors by volume.

End with strategic recommendations and owners.

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