Analyze external sales calls from [TIME PERIOD] and identify the major objections prospects raise where our responses aren’t persuasive enough.

For each objection, include:

– Frequency: how often it comes up across calls
– Current typical responses reps use
– Why these responses aren’t effective (missed value, too generic, not addressing buyer’s real concern)
– Suggested improved responses tied to outcomes, customer stories, or data
– Reps who handle this objection best (with examples) so their approaches can be scaled

Use conversation data like objection transcripts, rep talk ratio, customer follow-up behavior, and deal outcomes to support the analysis.