Aggregate objections raised against us versus [Top 3 Competitors]. Use call transcripts, emails, and notes to capture competitive dynamics.

For the report, include:

– Objection categories: pricing, product, service, and other recurring themes
– Volume and frequency: how often each objection arises across enterprise deals
– Comparative analysis: how objections differ when we’re positioned against each top competitor
– Executive-level responses: strategic messaging or plays leadership can use to address objections and enable the field